https://www.theecru.co/collections/frontpage 2024-10-15T20:21:03+11:00 daily https://www.theecru.co/collections/australian-owned 2024-10-15T20:21:03+11:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/1.png?v=1630715456 AUSTRALIAN OWNED AND DESIGNED https://www.theecru.co/collections/cruelty-free 2024-10-15T20:21:03+11:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/2.png?v=1630715481 CRUELTY FREE & OCEAN FRIENDLY https://www.theecru.co/collections/recyclable 2024-10-15T20:21:03+11:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/3.png?v=1630715510 SUSTAINABLE, REUSABLE & RECYCLABLE https://www.theecru.co/collections/vegan 2024-10-15T20:21:03+11:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/4.png?v=1630715539 ETHICALLY SOURCED & VEGAN https://www.theecru.co/collections/new-arrivals 2026-07-18T11:42:35+10:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/8.png?v=1728646581 NEW ARRIVALS https://www.theecru.co/collections/tops 2026-07-18T11:42:35+10:00 daily https://www.theecru.co/collections/carry-all 2026-07-18T11:42:35+10:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/Website_images.png?v=1728646169 CARRY ALL BAGS https://www.theecru.co/collections/beach-bags 2026-07-18T11:42:35+10:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/image.jpg?v=1728646282 BEACH BAGS https://www.theecru.co/collections/totes 2026-07-18T11:42:35+10:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/4A083143-D91B-4EE7-ABA5-15A1B5788424.jpg?v=1728646255 TOTES https://www.theecru.co/collections/hats 2026-07-18T11:42:35+10:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/IMG_42142.jpg?v=1728646551 HATS https://www.theecru.co/collections/shop-all 2026-07-18T11:42:35+10:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/2_154e8d50-351f-4d64-a623-bfbb45b61d0e.png?v=1728646235 SHOP ALL https://www.theecru.co/collections/bundles 2026-07-18T11:42:35+10:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/20.png?v=1728645896 BUNDLES https://www.theecru.co/collections/personal-care 2026-07-18T11:42:35+10:00 daily https://cdn.shopify.com/s/files/1/0593/5880/6171/collections/image_4533fb3b-ee97-4215-9a0e-0c7b11fe21e5.png?v=1728646204 PERSONAL CARE